Amy Jensen Wolff, CFP®, CDFA®

Special Strength: Inspiring hope through knowledge and embracing crucial conversations.  

Goal: Assisting others in identifying their top priorities in life and charting a path towards attaining them, while gracefully adjusting to any unexpected changes that may arise. 

Focus: Custom financial solutions with a special emphasis in women transitioning from a divorce.  

Interests: Spending time with her boys- husband Deon, sons Dillon and Devon, grandson Beckham; brainstorming the next entrepreneurial venture, motorcycle day trips, adventure travel, gardening, relaxing at home with a good book around the bonfire or pool. 

Her Colleagues Say: “Amy can’t get enough on her plate. We’re ready for a team intervention to get her a hobby besides the business.”

Amy Jensen Wolff, CFP^®, CDFA^® is a nationally recognized Financial Educator, Author, Speaker and Wealth Planner for Women and creator of the AJW Thrive Process^TM. Wolff is the Author of “Ultimate Women’s Guide to Survive Thrive after Divorce” a comprehensive divorce aftercare financial guide and co-author of "Build Wealth Like a Shark" with original Shark on ABC TV's Shark Tank, Kevin Harrington, and 29 other leading authorities who share sound strategies, practical tips and real-world stories. She has appeared in multiple publications, including CNBC and Star Tribune, among others and in 2025 was inducted into the Cetera Wealth Services Hall of Fame.* Most recently she was named to Investment News' $100M Club: Top Female Advisors 2026**. A distinguished group of women shaping the future of financial advice in the U.S.

As a Continuing Education Instructor, CERTIFIED FINANCIAL PLANNER^TM and CDFA^® (Certified Divorce Financial Analyst^®), Wolff shares her unique experience with family law attorneys and other financial advisors.  

Wolff is the founder and principal of AJW Financial, a wealth planning firm located in Minneapolis, MN. She and her team educate executive, professional, entrepreneurial and stay-at-home women towards financial independence, while increasing their personal strength and confidence. 

Education and Designations

• The Institute for Divorce Financial Analysts, 2002, Certified Divorce Financial Analyst® professional 
• College of Financial Planning, 1995, CERTIFIED FINANCIAL PLANNER™ professional 
• Series 7, Series 63 and Series 24 registrations 
• University of Minnesota, Carlson School of Management, 1992, B.S. Business 

Involvement

• Minnesota Collaborative Law Institute, member, past board member and past president
• International Academy of Collaborative Professionals, member, past board member, past
• Daisy Camp, board member
• Financial Planners Association of Minnesota, member and past board member
• xBrezzo, LLC, partner and co-founder
• The Colab Suites, owner

Click here to view Curriculum Vitae

*2025 Hall of Fame Cetera Wealth Services (f/k/a Cetera Advisor Networks). Cetera Advisor Networks Hall of Fame is to reward those long tenured high achievers. Individuals who Diamond qualifiers, but also good stewards of the profession. Good partners with the Cetera home office and have the tenure and track record to show for their efforts. This award is not a guarantee of future investment success. This recognition should not be construed as an endorsement of the financial professional by any client. No compensation was provided directly or indirectly by the recipient for participation or in connection with obtaining or using this award.

**$100M Club Top Female Advisors, InvestmentNews. Rankings based on AUM, AUM growth, and organic client growth over the last 12 months. Award is self-nominated; submitted figures subject to compliance verification. This is not a guarantee of future investment success or an endorsement of the financial professional by any client. No compensation was provided directly or indirectly in connection with this award.